UX & Product Designer · Strategist

Neda Rahimi

Currently: Senior Product Designer @ Spectrum · Exploring: Product Management, UX & AI

Selected work

Spectrum Business mobile screens

Spectrum · 0 to 1 Design · Product Strategy · B2B Ecommerce

Designing Spectrum's first Business Mobile experience

Building a dedicated mobile purchase journey for small businesses, from zero-to-one strategy through launch and post-launch optimization.

Dig into the details
My Verizon app concept Verizon Protect app concept

Verizon · Exploratory · Information Architecture · Vibe Coding

AI-Driven Personalization with Dynamic App Architecture

Exploring how Verizon's core consumer apps could evolve into a single, unified experience enhanced by AI personalization.

Walk through the flow

Banking · Co-design · Workshops

AI-Budgeting

Increasing financial literacy and promoting healthy financial behaviors utilizing AI.

See the thinking

Verizon · Funnel Optimization · B2C · E-commerce

Reducing fallout in the internet purchasing funnel

I led research and analysis, from competitive benchmarking to heuristic evaluation to iterative wireframes, that informed design recommendations to simplify eligibility steps, provide browsing options, and communicate value clearly.

This case study will be added soon.